How Adcredo helped Dwise cut reporting time from a week to just a few hours
About
Dwise
Dwise is a programmatic advertising agency specializing in creating, optimizing, and managing digital campaigns across DOOH, Connected TV, Display, and In-Game ads.
With a commitment to efficiency and data-driven results, Dwise combines advanced technology and strategic expertise to deliver performance-focused programmatic solutions for clients.
The needs
As a programmatic specialist handling many campaigns for numerous clients, Dwise faced significant challenges managing reporting. Their needs centered around delivering transparent, timely, and detailed reports - but the process hit several obstacles:
Key problems
- Time-consuming manual reporting. With 20 clients and up to 30 active campaigns, creating reports took a full week each month. This 'hell week' caused delays, inefficiencies, and high stress.
- Inefficient data consolidation. Data spread across multiple systems made it hard to consolidate campaign metrics in one place, limiting fast insights.
- No real-time client access. Clients had to wait until the end of the month for detailed reports, which hindered communication and transparency.
“What used to take me a week to report on 20 clients can now be done in a few hours, with much sleeker design and in real time.”
Alexis Louca
Programmatic Specialist - Dwise
The solution
Adcredo implemented a custom reporting and analytics platform tailored to Dwise's programmatic needs. By automating and centralizing reporting, the platform transformed Dwise's process from start to finish:
- Automated reporting process. Reporting time dropped from a week to a few hours. Data auto-populates into customizable, branded templates that meet Dwise's KPIs.
- Centralized real-time insights. All campaign data consolidated in one place with real-time tracking - instant updates and insights into performance.
- Live client access. Clients can monitor campaigns, download PDF or PowerPoint exports, and see updated metrics at any time - boosting transparency and accountability.
Measurable results
Since integrating Adcredo, Dwise has seen measurable improvements in efficiency and output quality:
- 90% reduction in reporting time. Reporting now takes hours per month instead of a full week.
- Real-time data access. Clients have 24/7 access to up-to-date metrics with no delays.
- Enhanced accuracy and consistency. Automation minimized human error and improved report consistency.
- Scalability for growth. A scalable platform that supports long-term growth - handling more campaigns without sacrificing quality.
“The platform brought all our reporting tools into one place, automating 95% of the reporting process. Instead of entering data manually, I can upload it and everything gets auto-populated.”
Alexis Louca
Programmatic Specialist - Dwise
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