Legal
Privacy & Cookie Notice
How Adcredo AB ("Adcredo," "we," "us," or "our") processes your personal data, your rights as a data subject, and how to contact us. This notice applies to website visitors, trial users, customers, and other individuals we engage with.
Personal Data We Collect and Use
Website Visitors and Demo Requests
When visiting our website or submitting a request (e.g., to book a demo), we may collect:
- IP address
- Cookie data (see Cookies)
- Interaction data (page views, clicks)
- Contact info if submitted
Purposes
- Deliver requested content or services
- Monitor, improve, and secure our website
- Support communication and marketing
Platform Users (Trial and Paid)
If you use our SaaS platform, we collect:
- Name and contact details
- Login credentials and behavior
- Communication history
- Support queries and interaction logs
Purposes
- Service delivery and account management
- Platform optimization and user experience
- Support and customer success follow-up
General Communication
If you interact with us (e.g., via email or contact forms), we may process:
- Your name and contact details
- Message content and communication records
Purposes
- Fulfill your request or respond to your inquiry
- Evaluate potential interest in our services
AI and Process Automation
We may use AI-based features to:
- Enhance support quality and response time
- Automate data classification or customer flows
All such processing is limited, controlled, and complies with GDPR. We do not use AI for profiling or automated decision-making with legal effects.
User Stories and Testimonials
If you consent to share your Adcredo experience, we may process:
- Name, company, image, and testimonial content
Purposes
- Publishing across marketing materials and channels
Data from Third Parties
We may receive your business contact information from partners or public sources (e.g., LinkedIn) where it is lawful to do so. We process this data to:
Purposes
- Determine if your company is a potential customer
- Communicate with you about relevant services
Legal Basis for Processing
Contractual necessity
e.g., to deliver services
Legitimate interest
e.g., improving services, limited outreach
Legal obligations
e.g., accounting, security
Consent
e.g., for cookies or marketing where required
Retention Period
We retain data only as long as necessary for the relevant purpose or as required by applicable law. We follow established routines for data minimization and deletion.
Security
We implement technical and organizational measures to ensure data protection, including:
- Access restrictions
- Encryption
- Logging and monitoring
- Staff training
External Links
Our services may link to third-party websites. We are not responsible for their privacy practices and recommend you review their privacy notices separately.
Children's Privacy
Our services are not intended for individuals under 13. We do not knowingly collect data from minors.
Your Rights
You have rights under GDPR, including:
- Access to your data
- Correction or deletion
- Restriction or objection to processing
- Data portability
- Withdrawal of consent (where applicable)
To exercise these rights, email privacy@adcredo.com. You may also contact the Swedish Authority for Privacy Protection (IMY).
Changes to this Notice
We may update this policy. Changes will be posted on our website with a new effective date.