How Adcredo supports Eniro's future vision and increases their results
About
Eniro Group / Robin
Eniro Group is the leading and largest digital media agency in the Nordics, specializing in small and medium-sized enterprises. With more than 40,000 clients and a team of 200 digital media specialists, Eniro provides a comprehensive one-stop-shop solution that lets brands boost visibility and drive growth cost-efficiently.
The needs
Eniro has ambitious growth plans - aiming to triple its client base and increase client value in the coming years.
To manage thousands of clients with diverse needs, Eniro needed a scalable advertising technology that could expand their offerings while reducing administrative time, with automation and advanced features for a more demanding client base.
Key problems
- Scalability problems
- Lack of control and time efficiency for cross-channel campaign creation
- Difficult to track effectiveness of campaigns
“We believe Adcredo is the best fit, scalable technology to provide our customers with the services we've sold. It's also a partner that helps us develop and support our strategy.”
Hosni Teque Omeirat
CEO - Eniro Group & Robin
The solution
Adcredo provides a robust advertising platform that meets Eniro's requirements for scalability and efficiency. By leveraging Adcredo, Eniro can seamlessly integrate all major social advertising platforms into their offering - catering to smaller clients through automation and midsize clients with more sophisticated needs.
- Manage and optimize thousands of client campaigns across multiple channels with ease.
- Automate processes to reduce administrative time and enhance operational efficiency.
- Use advanced features to meet the demands of a more sophisticated client base.
- Provide AI-driven insights and optimization for better campaign performance and ROI.
Measurable results
Since migrating to Adcredo, Eniro has significantly expanded its product portfolio without increasing workload.
- Enhanced budget efficiency. Improved budget pacing from 92% to 99%, resulting in a 7% increase in margins.
- Higher client satisfaction & retention. Boosted retention through more effective campaign management.
- Administrative savings. Reduced reporting admin by nearly 80%, saving thousands of hours in repetitive tasks.
These measurable results underscore the transformative impact of Adcredo on Eniro's operations and client success.
“We now have ready-to-go templates that don't only make it simpler and more streamlined for us - it's much easier for our clients to understand the effect of their advertising.”
Anita Leifsen
Head of Product & Technology - Eniro Group
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